Should you use emojis in your business communications?

 

The use of emojis in business communication can be a somewhat controversial subject. Many believe it’s the feminine way to do business, whilst others argue that it’s not professional. Yet, it isn’t that clear cut –...

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Clients are people – not cash cows on your list

 

There’s one thing that many online marketers do, that really gets my back up – they treat their clients as faceless cash cows. You see it in how they generally speak to their audience (or should that be, at their audience!), as well...

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