Business storytelling allows you to help yourself, your clients and other business owners. Stories are the perfect vessel for imparting your wisdom and spreading hope. They enable you to share cautionary tales and celebratory ones too. But this can only happen if you get a little...

Not a fan of the word ‘selling’? You’re not alone! It’s a word that many a heart-based entrepreneur struggles with. And if the word makes you feel yucky, you can pretty much guarantee that the activity of selling is going to take a bit of a negative hit too. 

As a heart-based entrepreneur, it’s natural that you’ll want to form deep connections with your ideal customers. The better the connection you can make, the more you will build on the know, like and trust elements of business marketing. That’s why you need to add...

Storytelling is an essential part of your business marketing strategy. However, it’s also a topic that brings up a lot of fear around visibility, vulnerability and suitability of use. And this inevitably leads to a variety of excuses being voiced too. 

So if you’re...

Stories help connect. But if your story isn’t believable to the listener, they’re going to get bored and switch off. And that’s why rags to riches stories are getting a little boring. The problem is we’re getting inundated with them. And when that happens, we...

As a small business owner, it can be hard to solve the issue of not having enough time to do everything yourself. Blogging, in particular, can be a huge drain on your available time, especially if you want to keep to a consistent blogging schedule. One solution is to cut down on the...

The use of emojis in business communication can be a somewhat controversial subject. Many believe it’s the feminine way to do business, whilst others argue that it’s not professional. Yet, it isn’t that clear cut – here’s why.

It’s an initial Judgement...

There’s one thing that many online marketers do, that really gets my back up – they treat their clients as faceless cash cows. You see it in how they generally speak to their audience (or should that be, at their audience!), as well as how they train others to run their own...

With an estimated 440 million blogs currently in the world, it’s understandable that, if you don’t already have one, you may be asking yourself what is blogging and is it worth my while starting one? However, with so many blogs already out there and the benefits attached to...

As someone who ghost-writes blogs for a living, one question I’m frequently asked is why a business needs a blog on their website. With so many businesses now using social media as their main form of interaction, it’s understandable that you may be wondering the same. After...