Stories help connect. But if your story isn’t believable to the listener, they’re going to get bored and switch off. And that’s why rags to riches stories are getting a little boring. The problem is we’re getting inundated with them. And when that happens, we...

As a small business owner, it can be hard to solve the issue of not having enough time to do everything yourself. Blogging, in particular, can be a huge drain on your available time, especially if you want to keep to a consistent blogging schedule. One solution is to cut down on the...

The use of emojis in business communication can be a somewhat controversial subject. Many believe it’s the feminine way to do business, whilst others argue that it’s not professional. Yet, it isn’t that clear cut – here’s why.

It’s an initial Judgement...

There’s one thing that many online marketers do, that really gets my back up – they treat their clients as faceless cash cows. You see it in how they generally speak to their audience (or should that be, at their audience!), as well as how they train others to run their own...

With an estimated 440 million blogs currently in the world, it’s understandable that, if you don’t already have one, you may be asking yourself what is blogging and is it worth my while starting one? However, with so many blogs already out there and the benefits attached to...

As someone who ghost-writes blogs for a living, one question I’m frequently asked is why a business needs a blog on their website. With so many businesses now using social media as their main form of interaction, it’s understandable that you may be wondering the same. After...