Connection: the cornerstone of authentic content creation
 

We all want to connect with other people. It’s a primal need inside each of us to help counteract the fear of being alone. That need drives each of us to reach out when we feel lonely or scared. To share our knowledge and truths in the content we create. To share when we think we...

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Never underestimate how much of an expert you are
 

Doubting yourself and your abilities is a rite of passage for many entrepreneurs. However, far too many entrepreneurs underestimate how much of an expert they are. Hiding their skills and knowledge from the world and playing small to avoid owning how great they are. 

But if you want...

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Business storytelling: Why you need to share your failures and your successes
 

Business storytelling allows you to help yourself, your clients and other business owners. Stories are the perfect vessel for imparting your wisdom and spreading hope. They enable you to share cautionary tales and celebratory ones too. But this can only happen if you get a little...

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Not a fan of the word ‘selling’? Here are 20 alternatives to use instead!
 

Not a fan of the word ‘selling’? You’re not alone! It’s a word that many a heart-based entrepreneur struggles with. And if the word makes you feel yucky, you can pretty much guarantee that the activity of selling is going to take a bit of a negative hit too. 

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33 easy ways to add storytelling into your business
 

As a heart-based entrepreneur, it’s natural that you’ll want to form deep connections with your ideal customers. The better the connection you can make, the more you will build on the know, like and trust elements of business marketing. That’s why you need to add...

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When business storytelling isn’t working for your business
 

Business storytelling is an art form many business owners feel is outside of their expertise. Many feel that writing and storytelling isn’t something they can do, often because they’ve tried it once or twice, and it’s fallen a little short. 

But storytelling and...

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How to use storytelling in your business content
 

Storytelling in your business helps foster better relationships between you and your ideal clients. Stories enable you to share more value whilst creating content that’s attractive, emotive and engaging. Not only will this help you connect with your ideal audience, but it will also...

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10 essential tips for authentic business storytelling
 

No matter if you’re writing a novel, sitting around a campfire, or sharing a story on your social media, there’s an art to authentic storytelling. It’s no different with authentic business storytelling. Tell a real, authentic story, and it will be appreciated, remembered...

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What you need to know about storytelling in business
 

Stories have been around for as long as humans have been on the planet. Tales have long been drawn and talked about to impart wisdom and entertain others. But Storytelling isn’t just for writers and authors of novels and films. Storytelling in business can (and should) be an...

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Why a rags to riches business story is getting a little boring (and what to share instead!)
 

Stories help connect. But if your story isn’t believable to the listener, they’re going to get bored and switch off. And that’s why rags to riches stories are getting a little boring. The problem is we’re getting inundated with them. And when that happens, we...

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