by Sarah PJ White | Business Marketing, Online business
Content curation isn’t something small business owners naturally think of, when it comes to improving visibility online. You know visibility is key, if you want to stay in business and you also know that, in order to stay visible, you need content – lots of it.... 
by Sarah PJ White | Business Blog, Business Marketing
Missinglettr is one of those tools you’re not sure you really need, until you cancel your membership! Well, that’s exactly what I did, and now I’m not only regretting it but I’m shining a big light on my mistake, so you can avoid making the same error in your... 
by Sarah PJ White | Business Blog
Content creation can take a huge amount of your valuable time and coming up with new ideas can be draining. This is why it’s so important that you get to grips with how to repurpose blog content and each new piece of content you create. Not only does it give you... 
by Sarah PJ White | Authentic Marketing
The use of emojis in business communication can be a somewhat controversial subject. Many believe it’s the feminine way to do business, whilst others argue that it’s not professional. Yet, it isn’t that clear cut – here’s why. It’s an initial Judgement of other women... 
by Sarah PJ White | Business Mindset
There’s one thing that many online marketers do, that really gets my back up – they treat their clients as faceless cash cows. You see it in how they generally speak to their audience (or should that be, at their audience!), as well as how they train others...
