by Sarah PJ White | Business Marketing
Content creation is one of those tasks all online business owners need to do. Without content, you have nothing to share on your website and social media platforms. Content promotes what you do and showcases your expertise, so you know you need to create more content... 
by Sarah PJ White | Business Marketing
As an entrepreneur, you need to be visible if you want your business to grow. But what about if you’re scared to market your business? Not only does it prevent you from putting yourself out there, but it also stops you from selling your products and services –... 
by Sarah PJ White | Authentic Marketing, Business Storytelling
Stories help connect. But if your story isn’t believable to the listener, they’re going to get bored and switch off. And that’s why rags to riches stories are getting a little boring. The problem is we’re getting inundated with them. And when that happens, we either... 
by Sarah PJ White | Business Marketing
Do you blog for your business or are on the fence as to whether you should? And if you are blogging, are you using it to its full potential? As a ghost blogger I often get asked whether blogging is worth doing. And if it is – how do you fit it in with your other...
