by Sarah PJ White | Authentic Marketing
We all want to connect with other people. It’s a primal need inside each of us to help counteract the fear of being alone. That need drives each of us to reach out when we feel lonely or scared. To share our knowledge and truths in the content we create. To share when... 
by Sarah PJ White | Business Marketing
Content creation is one of those tasks all online business owners need to do. Without content, you have nothing to share on your website and social media platforms. Content promotes what you do and showcases your expertise, so you know you need to create more content... 
by Sarah PJ White | Business Blog
How to come up with blog post ideas is one of the top things I see, being asked of blog writers. For many business owners, they know their ideal clients well, so coming up with basic Q&A type blogs isn’t a problem for them. However, when it comes to expanding past... 
by Sarah PJ White | Business Marketing, Online business
Content curation isn’t something small business owners naturally think of, when it comes to improving visibility online. You know visibility is key, if you want to stay in business and you also know that, in order to stay visible, you need content – lots of it.... 
by Sarah PJ White | Business Blog, Business Marketing
A lot of online businesses see blogging and social media as an either/or kind of scenario. You feel like you have to make a choice between the instant appeal of posting short-form content on social media, versus writing the long-form, slower growing content required...
