by Sarah PJ White | Business Marketing
Content creation is one of those tasks all online business owners need to do. Without content, you have nothing to share on your website and social media platforms. Content promotes what you do and showcases your expertise, so you know you need to create more content... 
by Sarah PJ White | Authentic Marketing
Business storytelling allows you to help yourself, your clients and other business owners. Stories are the perfect vessel for imparting your wisdom and spreading hope. They enable you to share cautionary tales and celebratory ones too. But this can only happen if you... 
by Sarah PJ White | Authentic Marketing
Not a fan of the word ‘selling’? You’re not alone! It’s a word that many a heart-based entrepreneur struggles with. And if the word makes you feel yucky, you can pretty much guarantee that the activity of selling is going to take a bit of a negative hit too. But... 
by Sarah PJ White | Authentic Marketing, Business Storytelling
As a heart-based entrepreneur, it’s natural that you’ll want to form deep connections with your ideal customers. The better the connection you can make, the more you will build on the know, like and trust elements of business marketing. That’s why you need to add... 
by Sarah PJ White | Authentic Marketing
Sharing stories is part of who we are. It helps us to connect with others, share our wins and inspire others when needed. It’s no different in business. Using personal stories in your business helps you to share more of yourself, connect with your ideal customers and...
