by Sarah PJ White | Authentic Marketing, Business Storytelling
Business storytelling is an art form many business owners feel is outside of their expertise. Many feel that writing and storytelling isn’t something they can do, often because they’ve tried it once or twice, and it’s fallen a little short. But storytelling and... 
by Sarah PJ White | Business Blog
Blogging is one of those things most business owners either love or hate. Those who love it, rave about it and can’t understand why not all businesses are doing it. Whilst those who hate it, have a long list of blogging objections to back up their reasons for... 
by Sarah PJ White | Business Marketing, Productivity
As a small business owner I understand how difficult it is to find tools that truly benefit your business. There’s a lot of different options out there and you want something that is liked, trusted and does the job it’s meant to do. As someone who runs a small... 
by Sarah PJ White | Business Marketing
Do you blog for your business or are on the fence as to whether you should? And if you are blogging, are you using it to its full potential? As a ghost blogger I often get asked whether blogging is worth doing. And if it is – how do you fit it in with your other... 
by Sarah PJ White | Business Blog
Blogging can contribute so much to your business. Whether it’s improved SEO results or an increase in your mailing list signups, blogging will get you results. But if you’re looking to use blogging in your business, you need to have the right mindset in place. The...
