Storytelling in your business helps foster better relationships between you and your ideal clients. Stories enable you to share more value whilst creating content that’s attractive, emotive and engaging. Not only will this help you connect with your ideal audience, but it will also help your ideal customers get to know, like and trust you more.

And as we all know – if your clients like and trust you, they’re more likely to buy from you when they’re ready. 

So if you’re currently struggling to attract and engage your ideal customers online, adding stories to your business content will help – and here’s how to get started.

The story categories you need to know about

There are so many great stories you can share in your business content. That’s why, when I take clients through my Soul Story Sales® program, I like to break stories down into six main categories, so it makes storytelling in business easier. They are:

  1. Your business authority
  2. Your expertise 
  3. Behind the scenes
  4. Personal stories 
  5. Your client stories
  6. Other people

Each one of these categories serves a purpose. Some will help you form connections, and others will help you showcase your knowledge and expertise. Therefore, it’s crucial that you always look to share a mix of stories from the different categories.

The different types of story you can share

If you’re looking at that list of story categories and wondering where to start, this section will help! Start with the stories that come quickly to you. 

For most businesses, that will be their expertise. Many business owners find it easier to share their knowledge than they do their personal lives. But know that you don’t have to make your life an open book to share more of your personal side.

So here’s a brief breakdown of the different types of story you can share:

  • Client testimonials
  • Client wins
  • Your back story
  • Your client avatar
  • Your knowledge and advice
  • How you work with your clients 
  • What you’re currently working on
  • A TV series you’re hooked on
  • Achievements and celebrations 
  • Hobbies you have
  • Your personal opinions
  • Future plans and goals
  • Tools you like and use in your business
  • People you want to thank

Where you can use storytelling in your business

If you’re looking at using storytelling in your business content, you need to be on the lookout for different ways you can share those stories. Stories can be used in any of your business content, including:

  • Website – your pages and your blog posts.
  • Social media – your posts, stories and reels.
  • Videos – marketing videos and vlogging.
  • Audio – podcast episodes.
  • Email – newsletters and nurture sequences.

Incidentally, if you haven’t yet got an email list or are looking to grow yours, check out Email Marketing Heroes Rob and Kennedy’s excellent podcast on 17 no-cost ways to build your email list. Because storytelling is a great way to nurture those subscribers on your mailing list!

Your next steps

There are so many ways you can use storytelling in your business content, but it can be a little overwhelming to get started. So make it simple on yourself. Start by using the various story types listed above to brainstorm your first story-themed posts – and then post them. Because you’ll only get comfortable writing and using stories in your business content, the more you do it.

And if you want to learn more about how to use storytelling in business, check out my recent blogs: What you need to know about storytelling in business and 10 essential tips for authentic business storytelling.