My Blog
Why you don’t need to be an open book to share personal stories in your business
Sharing stories is part of who we are. It helps us to connect with others, share our wins and inspire others when needed. It’s no different in business. Using personal stories in your business helps you to share more of yourself, connect with your ideal customers and...
10 Excuses you’re giving for not sharing stories in your business
Storytelling is an essential part of your business marketing strategy. However, it’s also a topic that brings up a lot of fear around visibility, vulnerability and suitability of use. And this inevitably leads to a variety of excuses being voiced too. So if...
When business storytelling isn’t working for your business
Business storytelling is an art form many business owners feel is outside of their expertise. Many feel that writing and storytelling isn’t something they can do, often because they’ve tried it once or twice, and it’s fallen a little short. But storytelling and...
How to use storytelling in your business content
Storytelling in your business helps foster better relationships between you and your ideal clients. Stories enable you to share more value whilst creating content that’s attractive, emotive and engaging. Not only will this help you connect with your ideal audience,...
10 essential tips for authentic business storytelling
No matter if you’re writing a novel, sitting around a campfire, or sharing a story on your social media, there’s an art to authentic storytelling. It’s no different with authentic business storytelling. Tell a real, authentic story, and it will be appreciated,...
What you need to know about storytelling in business
Stories have been around for as long as humans have been on the planet. Tales have long been drawn and talked about to impart wisdom and entertain others. But Storytelling isn’t just for writers and authors of novels and films. Storytelling in business can (and...
Why a rags to riches business story is getting a little boring (and what to share instead!)
Stories help connect. But if your story isn’t believable to the listener, they’re going to get bored and switch off. And that’s why rags to riches stories are getting a little boring. The problem is we’re getting inundated with them. And when that happens, we either...
How to ramp up your business confidence
It takes energy and practice to stay confident in yourself and your abilities. If you’re running a business, you need to believe in yourself to market yourself and grow your business effectively. But with everything that’s going on in the world lately, it isn’t always...
Business mindset: You’re allowed to be happy!
No matter whether you consider yourself to be an entrepreneur, part-time VA, self-employed hairdresser, or creator of homemade body care, your mindset is critical to your success, especially if you want to be happy in your work. Because let’s face it, if you’re going...
