It can be really tough, trying to think of things to write about for your business blog. You want to write blogs that get interactions and conversions, but you also don’t want to come over as too pushy or salesy. Yet when it comes to thinking about those subjects that interest your ideal audience, you struggle to think of anything new to say.
That struggle isn’t new. I can sympathise and it’s a common dilemma many online business owners face. But the first thing to remember is this - it doesn’t matter if it’s been said before. If you try to think of something new to say, you will struggle, so instead, look at repetition as your way of highlighting what is important to your audience.
The second thing to remember is you can write the type of blog that gets interaction and conversion, without coming across as pushy or salesy - you just need to write from the viewpoint of educating and sharing.
So with those important things in mind, here’s how you can find things to write about in your business blog.
A mind map is a great way of giving yourself a birds eye view of what’s important to your audience. At its core, a mind map is a visual representation of the topics, themes and subjects you want to focus on; a goldmine of potential keywords. You keep expanding on each of the words and phrases you’ve written down, until you can’t think of anything else to add.
Start by writing down your broad topics and themes. These are often the one or two word phrases that spring to mind, when you think about what your business focuses on. For example, if you work with small businesses you would include words such as ‘marketing’, ‘social media’ and ‘visibility’.
Then you can move onto the more indepth phrases that each of the above core themes make you think of. So in our example, ‘social media’ could include ‘Facebook engagement’, ‘Instagram grids’ and ‘creating graphics’.
You can then expand further on those thoughts by thinking about the how, why, when and where of each. So ‘Instagram grids’ could include ‘When to use an Instagram grid’ or ‘How to create Instagram grids’.
Whether you already have a solid customer base or are starting from scratch, it’s always helpful to ask your audience for their insights and suggestions.
If you have a mailing list, send out an email asking for their suggestions. You can make it a bit easier (and less overwhelming) for them to answer, by asking them a specific question - such as ‘What’s the one thing you struggle the most with, when it comes to your social media content creation.’.
This is great to do on social media. If you’re creating a poll, make sure you give several options to choose from, or give them the chance to add other suggestions - and only ask one main question. For a survey, it’s best to keep the amount of questions you ask to a minimum, as asking too many can turn people away from wanting to complete it.
Whether you have an existing client list or not, you can jump on a call with your ideal audience. It’s the perfect opportunity to ask them the type of questions they may have, the biggest frustrations they face and the ideal solutions they’re looking for. Ask previous clients if they’d mind having a chat. If you’re part of an online business group, reach out and ask if anyone is free to have a call with you, as part of your research.
There are lots of different sites you can use for online research. You’re looking for questions and phrases that may spark up potential blog post ideas for you. However, in order to keep it quick and simple for you, here’s my three top recommendations.
Google’s search engine is perfect for finding things to write about in your business blog. You can start by typing in some of the words and phrases you previously wrote down, and then seeing what Google’s auto suggestion brings up. Next, you can check out the ‘people also ask’ section, before heading to the bottom of the page and checking out ‘related searches’.
Next up we have Answer The Public. Again, type in your earlier words and phrases and see what suggestions come up. Answer The Public will give you visual representations and an A-Z list of the different questions online searchers have asked, related to your search.
Type your words and phrases into Ubersuggest and you’ll get a list of keyword ideas. But scroll down further and you’ll see a list of popular articles and blogs related to those words. These can be great for sparking up your imagination and coming up with new or related ideas for blogs.
Pinterest is a great research tool for a blogger. It’s perfect for finding potential things to write about and there’s also several places you can look for ideas.
Start with the home feed. What titles catch your eye? Can you rewrite them to suit your audience and theme?
Start typing in your search bar and it will give you a list of auto suggestions, much like Google does. These can all be used as keyword phrases and, as suggested above, see if you can rewrite the resulting pin titles to suit your audience or use them a springboard for your own ideas.
Click on an auto suggestion in your search bar and you’ll come to a results page. This has a coloured navigation bar at the top of the page - with more suggestions on it. You can use all of these results to help you pick topics to write about, as well as using the resulting pins for blog post ideas for your own blog.
You’re an expert in your niche, whether you believe you are or not. So why not use that and start sharing that knowledge in your head!
There’s a popular saying that you should write about what you know, but I like to add that you can also write about what you’re learning and what you’d like to learn about. If you know more about something than your target reader - you can help them catch up, by writing about it.
I’m sure there are things about your products, services and resources that people don’t know, but would like to know. Are there questions you’re constantly answering? Can you share success stories and examples of how to use a product or service? Maybe you could educate your readers into what happens, once they’ve purchased it?
Your business blog doesn’t have to totally focus on your business and what it offers your ideal clients. It can also help share your insights into other products and services they may be interested in. Think about who you could have to write a guest blog on your site. Look to praise another non-competing business owners site, sharing why you think it’s a good fit for your audience. And look to review useful sites, resources and solutions that can help your ideal audience.
It can be really tough, trying to find things to write about. However, if you follow the above suggestions you’ll soon have a large list of potential blog post ideas.
When you focus on sharing useful and relevant information with your reader, you’ll get over the worry that you’re repeating yourself or coming over as too pushy. Instead, you’ll find yourself writing about the things that matter to them. And if you’re subsequently marketing and promoting the finished blog, it’s this type of content that will help raise the engagement and conversion levels of your blog.
So now you have a list of potential blog posts, it’s time to get them written. If this is an area you need a little extra help with, do make sure you grab a copy of my FREE Guide To Writing Blog Posts. If you want to grab your own copy, simply click here to go to the opt-in page.