A lot of online businesses see blogging and social media as an either/or kind of scenario. You feel like you have to make a choice between the instant appeal of posting short-form content on social media, versus writing the long-form, slower growing content required for a blog. However, you really don’t need to make a choice - once you know how to get your blog and social media working well together.
Because you can, and should, get your blog and social media working together. Why? Well, they both increase your visibility and allow you to share your content with a wider audience, plus you can cut down on your content creation time! Your blog gives you a wealth of great content that you can share to your social media platforms, whilst your social media platforms can return the favour, by sending an increased amount of visitors to your blog.
So if you’re ready to reap the benefits of using your blog and social media platforms together, here’s how to get started.
There are no shortcuts here. Your content needs to be both relevant and of good quality to your ideal reader, plus it also needs to be visually appealing to your audience. Make sure you write in an engaging way too, and always use great headlines!
[If you need help getting started with your blog, check out my FREE guide to writing blog posts. Want to know how to find things to write about? Check out my recent blog: How to find things to write about for your business blog. And, if you want to learn how to write blog posts faster, without compromising on quality, check out this blog.]
If you want to make them work well together, you need to make it easy to integrate them. This means having a plan for creating social media content based around your blog (see the next point!) and having ways to link between the two.
This can be as simple as using social media share icons on your blog posts or making sure you have obvious social media follow links on your site. It’s also a good idea to mention your latest blog in your social media postings and use call to actions within your blog that encourage readers to visit you on a specific social media platform. As Guy Kawasaki mentions in his article:
Now blogging and social media not only amicably coexist; they complement each other. The trick is to use a blog to enrich your social media with long-form posts, and to use social media to promote your blog.
Once you’ve written your blog, make sure you’re not just heading over to social media and pasting the blog link in. Use your on page social share icons to share it across your own platforms. Also, make sure you’re encouraging readers to click through, by taking the time to create a suitable enticing, intriguing or value-filled couple of paragraphs, above the link URL in your post.
[Neil Patel’s written a great article on how you can increase your social shares, and I’d also recommend this article from Smart Insights on how you can get your blog and social media accounts to work together - I particularly like the helpful advice on how to use keywords for hashtags!]
As mentioned above, you don’t want to just share and go. Think about expanding on your blog post. Other ways you can promote your blog on social media is to create short quotes, graphics and tips to share on the different platforms. You can then link back to your original blog post.
Another good idea is to create a video or livestream, based on the blog topic. Repurposing your content is such a great idea. Not only does it give you some great ways to cross promote on the different platforms, it also enables you to save time at the content creation stage of your marketing.
[I recommend you check out my recent mini-series on repurposing blog content for social media. Social Media Examiner also have an excellent article on cross promoting your content to the different platforms, which you can find here: https://www.socialmediaexaminer.com/how-to-promote-blog-posts-using-social-media-guide-for-marketers/
A lot of online business owners see blogging and social media as an either/or scenario, but they’re missing out on the big picture. By using cross promotions across the different platforms you’re not only benefiting from an increase in visibility, you’re also getting yourself known to a wider audience and cutting down on content creation time - something I’m sure will make you very happy!
Do you blog and social media platforms play nicely together - or is it something you need to work on? Maybe you don’t think it’s worth integrating them together? I’d love to hear your thoughts on the subject of today’s blog post, so do please let me know your thoughts and/or biggest a-ha moments on the subject, by leaving a comment below!