by Sarah PJ White | Authentic Marketing, Business Storytelling
Running a business can be tough. And if you’re currently feeling stuck with your messaging and in your business generally, it can be soul-destroying for you. You want your own business to be a success but feel like you just can’t seem to make it work. You may even... 
by Sarah PJ White | Authentic Marketing, Business Storytelling
As a heart-based entrepreneur, it’s natural that you’ll want to form deep connections with your ideal customers. The better the connection you can make, the more you will build on the know, like and trust elements of business marketing. That’s why you need to add... 
by Sarah PJ White | Authentic Marketing, Business Storytelling
Storytelling is an essential part of your business marketing strategy. However, it’s also a topic that brings up a lot of fear around visibility, vulnerability and suitability of use. And this inevitably leads to a variety of excuses being voiced too. So if... 
by Sarah PJ White | Authentic Marketing, Business Storytelling
Business storytelling is an art form many business owners feel is outside of their expertise. Many feel that writing and storytelling isn’t something they can do, often because they’ve tried it once or twice, and it’s fallen a little short. But storytelling and... 
by Sarah PJ White | Authentic Marketing, Business Storytelling
Storytelling in your business helps foster better relationships between you and your ideal clients. Stories enable you to share more value whilst creating content that’s attractive, emotive and engaging. Not only will this help you connect with your ideal audience,... 
by Sarah PJ White | Authentic Marketing, Business Storytelling
No matter if you’re writing a novel, sitting around a campfire, or sharing a story on your social media, there’s an art to authentic storytelling. It’s no different with authentic business storytelling. Tell a real, authentic story, and it will be appreciated,...
