by Sarah PJ White | Authentic Marketing, Business Storytelling
Running a business can be tough. And if you’re currently feeling stuck with your messaging and in your business generally, it can be soul-destroying for you. You want your own business to be a success but feel like you just can’t seem to make it work. You may even... 
by Sarah PJ White | Authentic Marketing
Do you want to make a difference in the lives of others in your own little way? It’s often one of the key reasons why we go into business for ourselves – we want to create an impact in our own lives and those of our clients. This is especially true for... 
by Sarah PJ White | Authentic Marketing
We all want to connect with other people. It’s a primal need inside each of us to help counteract the fear of being alone. That need drives each of us to reach out when we feel lonely or scared. To share our knowledge and truths in the content we create. To share when... 
by Sarah PJ White | Authentic Marketing
Doubting yourself and your abilities is a rite of passage for many entrepreneurs. However, far too many entrepreneurs underestimate how much of an expert they are. Hiding their skills and knowledge from the world and playing small to avoid owning how great they... 
by Sarah PJ White | Authentic Marketing
Business storytelling allows you to help yourself, your clients and other business owners. Stories are the perfect vessel for imparting your wisdom and spreading hope. They enable you to share cautionary tales and celebratory ones too. But this can only happen if you... 
by Sarah PJ White | Authentic Marketing
Not a fan of the word ‘selling’? You’re not alone! It’s a word that many a heart-based entrepreneur struggles with. And if the word makes you feel yucky, you can pretty much guarantee that the activity of selling is going to take a bit of a negative hit too. But...
