Content creation can take a huge amount of your valuable time and coming up with new ideas can be draining. This is why it’s so important that you get to grips with how to repurpose blog content and each new piece of content you create. Not only does it give you maximum bang for your efforts, it also enables you to spread your wings further - by giving you something to share on social media too.
One of the easiest ways to start understanding the power of content repurposing, is learning how to repurpose blog content - and that’s what we’re going to look at in the first blog in this three-part mini-series on repurposing content.
Let’s start by looking at what it actually means, to repurpose your blog content. Put simply, you’re taking something you’ve already created and are using it to create something else. You’re essentially carving it up and repackaging it in a different format.
One of the main benefits of repurposing content is it enables you to reinforce your message. Repetition helps make you memorable. Not only that, but the more content you put out there, the more people are likely to encounter you. This enables you to share your expertise and help be an influencer to even more people. It enables you to spread your net wider.
And then of course, there’s the effect it has on your website traffic. When you repurpose your blog content for social media, you’re creating additional opportunities for links back to your website, which will boost your SEO and lead to more people visiting and sharing your work.
Ultimately, your time is precious and repurposing helps preserve your time. It can be exhausting constantly trying to come up with new ideas - and the simple fact is, you don’t need to! You simply need to get maximum use out of each idea you have.
And there’s one more benefit you can get from repurposing. If you’re currently stuck for ideas on what to post to your social media platforms - this will help you move forward!
So if you’re ready to glean those benefits, here are my top 7 tips on how to repurpose blog content for social media.
Unfortunately, your blog isn’t a ‘publish and they will come’ kind of deal. You do need to promote it! So many people wonder why, when they’ve posted a blog no one visits it. Yet, when you ask if they’ve shared the link to it on their social media accounts, they look surprised that you’ve even suggested it. Share that link everywhere!
It’s super-easy and quick, to go through a blog post, pulling out useful tips and phrases. I usually open a Notepad document right before I start writing a blog post. That way, I can simply copy and paste in interesting bits into the Notepad document as I go.
Why not see how many you can get out of each blog post? Aim for a minimum of 3 and a maximum of 10, for starters. Then it’s up to you, if you use them in a Canva template or if you simply post them as status updates on the different social media platforms.
Whilst you have that Notepad document open, why not also copy and paste some short quotes, facts and insights from your blog? I find it’s quicker to save them with the tips in one document, and then batch creating graphics in Canva, afterwards. Simply create yourself a Canva template, switch out the colours and/or images as needed, and paste in the text!
Quick tip - Duplicate the template for each new blog post, renaming it with the blog post name. Open this new document and create new pages within it, for the amount of graphics you want to create. This makes it super-easy to find the graphics when you’re scheduling them later!
Another simple way to repurpose blog content, is to carve it up into shorter posts or notes, for social media. This is especially suited for those longer blog posts you may write (1,000+ words). If you’re feeling really adventurous, take those long blog posts and carve them into 2 or 3 new, smaller blogs. Then take those smaller blogs, and create social media posts from each of them.
CoSchedule has an amazing blog post that shows you exactly How To Make An Infographic In 7 Easy Steps. Not only does it show you what you need to do, it also gives you a list of free and paid tools to use. If you’re looking to just get started, I’d recommend using Canva - as there’s a good chance you’re already familiar with it!
Videos are incredibly popular on social media. If you’d like to repurpose your blog content by going down the video route, check out Lumen 5. It enables you to easily create a video version of your blog post, with a few clicks and selections.
Of course, the other option, is to use your blog post as a script for your next Facebook Live...
The golden rule for any blog and social media content? Share it more than once! Create a campaign for each of your blog posts, so each one is shared 6-8 times over a six month period. Get into the habit of switching out the description and call to action (CTA) or trying a different image, when you share your blog URL. You’ll be surprised at how these simple changes can make a difference to the likeability of your link - and there’s more chances to get fresh eyes on it. If you don’t want to spend time creating your own blog resharing campaign, opt for using a paid service, such as MissingLettr.
Content creation does take time and blogging can be one of the biggest draws against your available time. So why not capitalise on what you’ve created and repurpose it? Yes, that does mean spending a little longer on each blog, but if you use that time to implement the above 7 tips, you’ll have a huge amount of content to share on your social media platforms (and potentially additional blogs to write as well!). Oh, and remember to check out part two in this mini-series, where we’ll be looking at How To Get Maximum Value Out Of Your Blog Post Ideas.
The 7 tips above show you how to repurpose blog content quickly and easily. And the rewards you glean from this will include increased visibility, additional backlinks, improved SEO and the ability to get your content in front of more potential clients - plus, you’ll never be at a loss over what to post on social media. So what have you got to lose? Why not start with the next blog post you write? Or even better - take 5 minutes to look at some of your most popular blog posts, and breathe new life into one of them!