We all want to connect with other people. It’s a primal need inside each of us to help counteract the fear of being alone. That need drives each of us to reach out when we feel lonely or scared. To share our knowledge and truths in the content we create. To share when we think we...
Doubting yourself and your abilities is a rite of passage for many entrepreneurs. However, far too many entrepreneurs underestimate how much of an expert they are. Hiding their skills and knowledge from the world and playing small to avoid owning how great they are.
But if you want...
Content creation is one of those tasks all online business owners need to do. Without content, you have nothing to share on your website and social media platforms. Content promotes what you do and showcases your expertise, so you know you need to create more content to keep up the...
Business storytelling allows you to help yourself, your clients and other business owners. Stories are the perfect vessel for imparting your wisdom and spreading hope. They enable you to share cautionary tales and celebratory ones too. But this can only happen if you get a little...
Not a fan of the word ‘selling’? You’re not alone! It’s a word that many a heart-based entrepreneur struggles with. And if the word makes you feel yucky, you can pretty much guarantee that the activity of selling is going to take a bit of a negative hit too.
...
As a heart-based entrepreneur, it’s natural that you’ll want to form deep connections with your ideal customers. The better the connection you can make, the more you will build on the know, like and trust elements of business marketing. That’s why you need to add...
As an entrepreneur, you need to be visible if you want your business to grow. But what about if you’re scared to market your business? Not only does it prevent you from putting yourself out there, but it also stops you from selling your products and services - the only way you can...
Sharing stories is part of who we are. It helps us to connect with others, share our wins and inspire others when needed. It’s no different in business. Using personal stories in your business helps you to share more of yourself, connect with your ideal customers and beautifully...
Storytelling is an essential part of your business marketing strategy. However, it’s also a topic that brings up a lot of fear around visibility, vulnerability and suitability of use. And this inevitably leads to a variety of excuses being voiced too.
So if you’re...
Business storytelling is an art form many business owners feel is outside of their expertise. Many feel that writing and storytelling isn’t something they can do, often because they’ve tried it once or twice, and it’s fallen a little short.
But storytelling and...
Storytelling in your business helps foster better relationships between you and your ideal clients. Stories enable you to share more value whilst creating content that’s attractive, emotive and engaging. Not only will this help you connect with your ideal audience, but it will also...
No matter if you’re writing a novel, sitting around a campfire, or sharing a story on your social media, there’s an art to authentic storytelling. It’s no different with authentic business storytelling. Tell a real, authentic story, and it will be appreciated, remembered...
