Business storytelling: Why you need to share your failures and your successes
 

Business storytelling allows you to help yourself, your clients and other business owners. Stories are the perfect vessel for imparting your wisdom and spreading hope. They enable you to share cautionary tales and celebratory ones too. But this can only happen if you get a little...

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Not a fan of the word ‘selling’? Here are 20 alternatives to use instead!
 

Not a fan of the word ‘selling’? You’re not alone! It’s a word that many a heart-based entrepreneur struggles with. And if the word makes you feel yucky, you can pretty much guarantee that the activity of selling is going to take a bit of a negative hit too. 

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33 easy ways to add storytelling into your business
 

As a heart-based entrepreneur, it’s natural that you’ll want to form deep connections with your ideal customers. The better the connection you can make, the more you will build on the know, like and trust elements of business marketing. That’s why you need to add...

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Scared to market your business? The 10 marketing facts that will help to change that!
 

As an entrepreneur, you need to be visible if you want your business to grow. But what about if you’re scared to market your business? Not only does it prevent you from putting yourself out there, but it also stops you from selling your products and services - the only way you can...

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Why you don't need to be an open book to share personal stories in your business
 

Sharing stories is part of who we are. It helps us to connect with others, share our wins and inspire others when needed. It’s no different in business. Using personal stories in your business helps you to share more of yourself, connect with your ideal customers and beautifully...

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10 Excuses you’re giving for not sharing stories in your business
 

Storytelling is an essential part of your business marketing strategy. However, it’s also a topic that brings up a lot of fear around visibility, vulnerability and suitability of use. And this inevitably leads to a variety of excuses being voiced too. 

So if you’re...

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When business storytelling isn’t working for your business
 

Business storytelling is an art form many business owners feel is outside of their expertise. Many feel that writing and storytelling isn’t something they can do, often because they’ve tried it once or twice, and it’s fallen a little short. 

But storytelling and...

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How to use storytelling in your business content
 

Storytelling in your business helps foster better relationships between you and your ideal clients. Stories enable you to share more value whilst creating content that’s attractive, emotive and engaging. Not only will this help you connect with your ideal audience, but it will also...

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10 essential tips for authentic business storytelling
 

No matter if you’re writing a novel, sitting around a campfire, or sharing a story on your social media, there’s an art to authentic storytelling. It’s no different with authentic business storytelling. Tell a real, authentic story, and it will be appreciated, remembered...

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What you need to know about storytelling in business
 

Stories have been around for as long as humans have been on the planet. Tales have long been drawn and talked about to impart wisdom and entertain others. But Storytelling isn’t just for writers and authors of novels and films. Storytelling in business can (and should) be an...

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Why a rags to riches business story is getting a little boring (and what to share instead!)
 

Stories help connect. But if your story isn’t believable to the listener, they’re going to get bored and switch off. And that’s why rags to riches stories are getting a little boring. The problem is we’re getting inundated with them. And when that happens, we...

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How to ramp up your business confidence
 

It takes energy and practice to stay confident in yourself and your abilities. If you’re running a business, you need to believe in yourself to market yourself and grow your business effectively. But with everything that’s going on in the world lately, it isn’t always...

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